Susan Gunn, CFE

Riveting Speaker. Relatable Author. Reliable Business Consultant. Ruthless Fraud Examiner.

Susan Gunn’s mission is to serve clients in providing solutions that enable the practice owners to understand the business of their practice and to protect their practice.

After working in corporate America, she began her business because she was surprised that dentists did not know the true costs in their practice. She developed a back to back accountability between the practice software and QuickBooks in an understandable business format, which substantially influenced accounting and consulting across the professional practice industry nationwide.

Focusing on organizing that financial information, Susan now has over 23 years of business automation and computer financial software experience. She has been a Certified QuickBooks ProAdvisor since Intuit established the program, Advanced QuickBooks ProAdvisor and has written 46 books geared for professional practices sold internationally.

A nationally recognized motivational conference and study club speaker, Susan is a Professional Member of the National Speakers Association. Her speaking style combines humor with expertise, lots of stories, with her advice always being down-to-earth and practical.

After training a front office manager how to use practice software, with the dentist not participating, Susan was angered that the office manager stole from the dentist, all because he trusted the office manager. Already armed with a background in criminology, and a very thorough understanding of healthcare practices, Susan became a Certified Fraud Examiner, with a complete understanding of professional practices, the practice management systems, and the practice’s procedures. When embezzlement is suspected, she is able to investigate, interview and provide complete reports for prosecution and civil suit purposes.

She is the author of QuickBooks In Your Practice (1997-2021), Advanced QuickBooks In Your Practice (2004-2021), More Than Just Turning It On, Matters Of The Heart (caregiving), and Money In, Money Out: Financial Organization In Your Practice (2016). Susan was asked to co-author an American Dental Association publication, The ADA Practical Guide to Expert Business Strategies(January 2014) and she contributed to another book ADA Guidelines for Practice Success Managing Finances Best Practices.

The American Dental Association recognized Susan as a Financial Matter Expert in 2015. For the 2016 – 2017, Susan has been appointed as an ADA Consultant to the Council, as well as a Guidelines for Practice Success Expert for 2018 – 2021.

Susan served as Treasurer for the Academy of Dental Management Consultants from 2013 – 2016. November 2015, Susan was honored by the prestigious Charles Kidd Spirit Award, presented by the Academy of Dental Management Consultants, being recognized for her leadership and contributions.

Susan lives in Arlington, TX and is actively involved in her community. She served as Treasurer for Arlington Convention & Visitors Bureau’s Board of Directors and currently serves as Chair for the Arlington Arts & Tourism Council. Susan is also a proud season supporter of the Texas Rangers baseball club.