Adrian Lefler

My Social Practice is a dental marketing company built for one industry and one industry only. We started in 2010 as the first social media marketing agency in dentistry, and in the years since we’ve worked with more than 7,000 practices across the United States and Canada. Everything we build is made for dentists, orthodontists, pediatric dentists, endodontists, periodontists, prosthodontists, oral surgeons, DSOs, and multi-location groups. Nothing gets borrowed from a generic marketing playbook and retrofitted to fit dental.

Our job is easy to describe and hard to do well. We help patients find your practice, choose your practice, and actually get scheduled. Most marketing companies hand a practice a website and disappear. We work as a long term growth partner, and we measure our success the way you do, by new patient calls, booked appointments, and treatment accepted.

Getting found starts with search. We build local SEO and Google Maps strategy into everything we do, including technical optimization, ongoing content, and Google Business Profile management, and we’ve extended that work into AI search so practices get recommended when patients ask an AI assistant for a dentist nearby. Paid advertising covers the near term, with search, display, social, video, native, review ads, and CTV/OTT campaigns measured all the way down to cost per scheduled appointment. Social media is where a lot of patients meet a practice for the first time, so we offer fully managed content custom branded to each office, plus a white labeled enterprise tier for DSOs, groups, and agencies that can be up and running in days.

Getting chosen comes down to your website and your reviews. Our dental websites load fast, are built to rank, and are designed to convert, with a four week first draft on our Lightning Fast Launch track and eight weeks for a fully custom build. Our reputation platform connects to Google, Facebook, and Healthgrades, and automated text requests sync with your practice management software at checkout, so asking for reviews never depends on somebody remembering. We handle review responses, directory cleanup, and the consulting that turns a review goal into an actual habit.

Getting scheduled is where a lot of dental marketing quietly falls apart. Patients expect to book an appointment the same way they order dinner. Our online scheduler integrates with Dentrix, Open Dental, and Eaglesoft so availability is live, and patients can book in under a minute from a website, a Google profile, a text, or a social post. Annie AI, our AI dental receptionist, picks up the calls and chats your team can’t get to. She works around the clock in English and Spanish, is HIPAA compliant, and books directly into your practice management system. Annie is not a replacement for your front desk. She is an extension of it. We automate the back office and protect the human relationship, because that relationship is still the whole ballgame.

The results belong to our clients. Together they have earned more than 375,000 online reviews and built audiences totaling over 2.7 million followers. One practice added 145 Google reviews in 45 days. Another doubled new patients every month after launching a new website. A third saw 43 million video views and a spot on national television.

How we work matters as much as what we do. We keep our costs low and pass the savings along. We never sell a practice a service it doesn’t need. Our agreements are month to month, so we earn the relationship every thirty days. And we answer the phone when you call, which should not be a competitive advantage in 2026 but somehow still is. Services start at well under a hundred dollars a month and scale all the way up to full marketing systems for multi-location organizations.

We also spend a lot of energy teaching. Our team publishes dental marketing news, SEO guidance, and AI explainers every week, hosts the Byte Sized podcast on AI in dentistry, and speaks at dental meetings, study clubs, and DSO events across the country. Any practice can request a free Google Maps ranking report to see exactly where it shows up when someone nearby searches for a dentist, and where the competition is winning.

My Social Practice is based in Salt Lake City, Utah, and serves practices throughout the United States and Canada. Be found. Be chosen. Be scheduled.